The Difference Between
Logo Design and Brand Identity

Brand identity, on the other hand, is a comprehensive strategy that encompasses all of the elements that make up a brand, including its logo, messaging, and overall visual appearance. It is the cohesive look and feel that represents a company's values, personality, and culture.

While a logo is an important part of a brand's identity, it is not the only element that makes up a brand. A strong brand identity includes a consistent visual style, tone of voice, and messaging that is carried across all touchpoints and channels, from the company website and social media channels to marketing materials and customer interactions.

In short, a logo is a single visual element that represents a brand, while brand identity is the complete package of elements that make up a brand's image and perception in the market.